Balguerie unfolds its new corporate branding
Balguerie continues to evolve with a change in its corporate branding which is part of a new communication scheme.
Antoine THOMAS, Director General, sees such evolution as an opportunity :
« Our operational expertise is well known to our clients, but not always to our sales leads ! And we know that communication is an essential trigger for reassurance and greater visibility.
Our aim is to convey better our strengths and our values to our partners as a whole. Not forgetting our staff, since our teams’ commitment is at the heart of our logistics process. »
The creation of Balguerie’s new visual identity is an essential part of this approach and thus places the first stone of a new era in the brand’s communication.
The form, the colour, the orientation, they all symbolise our activity and our DNA. Thus the diamond is also a nod in the direction of our history, as Patrick THOMAS, President of the Balguerie Group, recalls :
« The shape already figured on the group’s traditional logo. We are not forgetting our 85 years of existence, even our present orientation is firmly in the direction of the future. »
This new identity is also a way of emphasising Balguerie’s international scope and strengthening its identity by displaying a common visual denominator for our specific activities :
- Transo, our department dedicated to wines and spirits,
- W&S Logistics, our dedicated events service (fairs and exhibitions)
- STAC, our logistics and multimodal platform.
Lastly, through the « Worldwide Logistics », Balguerie confirms its international know-how and its will to conquer, but always with the same demands.